"Moment is like having a therapist and menstrual coach in your pocket, on-demand to help you navigate the trickiest of moments." — Jade Wakes, Founder
DBT skills practice
Menstrual cycle awareness
Smart journaling
designed to build real-world emotional regulation, deep self-awareness, and lasting healing.
"DBT skills are life skills - but they only work if you practice them in the moments that matter most."
For anyone navigating anxiety, depression, BPD, PMDD, ADHD, or Autism, Dialectical Behavior Therapy (DBT) offers a life-changing framework for emotional regulation. However, there is a glaring missing piece in most therapy rooms: the menstrual cycle.
Fluctuations in hormone levels have a profound impact on mood, energy, stress tolerance, and confidence. Recognising your cycle isn't just about awareness - it’s about action. Knowing you're on a high-friction day is step one; knowing how to use a TIPP skill or DEARMAN (DBT skills) in that exact moment is what creates change.
Moment brings together three essential pillars:
DBT Skills Practice: Actionable tools to manage distress and break unhelpful patterns.
Menstrual Cycle Awareness (MCA): A biological blueprint to help you understand and accept where you are each day.
Guided Journaling: A safe, central space to reflect on what happened and track what skills helped.
Following a postpartum mental health crisis, founder Jade Wakes spent four years in intensive 1-2-1 DBT therapy. While therapy laid the groundwork, the real transformation happened in the space between sessions - putting in to practice what was covered in the therapy room - learning to regulate my emotions, work with my biology (hormone cycles) instead of against it, feel safe in my own skin and create a safe space for me and my daughter.
"I was constantly trying to track skills, notes, and cycle days across physical journals, phone notes, and scraps of paper - all while holding a newborn. My phone was the one thing always in my hand. I needed a single, integrated tool that met me where my biology was. When I couldn't find it, I decided to build it."
— Jade Wakes, Founder
To make Menstrual Cycle-Aware Therapy the norm, not the exception.
We are on a mission to empower women and anyone with a cycle to take back autonomy over their mental health, while equipping clinicians and therapists with the insights needed to deliver truly holistic care.
Jade brings over 16 years experience building brands and communities for startups, small businesses and charities, translating growth goals into actionable marketing strategies. Highlights include launching an online store overnight for a local charity during COVID-19 and writing script campaign material for Lorraine Kelly on behalf of FND Hope.
Most recently, as the Founder and Head of Product & Marketing for the FemTech startup Melody, she took the business from concept to launch, helping thousands of women understand the impact of their cycles and live in harmony with their hormones.
Recognition:
🏆 UK Start-up of the Year Finalist
🏆 Sparkies Finalist: Startup of the Year, Best Tech For Good, and HealthTech Business of the Year
Jade combines extensive marketing expertise with deep lived experience to champion accessible, cycle-informed mental healthcare.
Samantha brings over a decade of experience partnering with corporate organisations and HR leaders to integrate menstrual cycle awareness into the workplace.
Bringing over 17 years of medical experience across the NHS and private practice, Nikki has firsthand insight into how hormonal imbalances impact daily life. She is a member of the Royal College of Obstetricians and Gynaecologists and holds a diploma from the Faculty of Sexual and Reproductive Healthcare (FSRH).
Delivering Dialectical Behavior Therapy (DBT) across NHS and private practice, provides clinical direction to ensure Moment's evidence-based frameworks remain effective and accessible.